As of yesterday… “$5 Footlongs” will now cost you $6. The sandwich chain shared the news via social media earlier this week.
Of course this means that customers have taken to social media to voice their anger at the cost of the extra dollar. Subway has responded saying:
We know how much our fans have contributed to the success of the $5 footlong promotions in the past. We first launched the $5 footlong way back in 2007 and in the last 9 years our costs have gone up greatly and inflation has eroded the value of everyone’s dollar.
Considering that the company has offered this deal for 9 years and the cost of food has gone up dramatically in that time… I’m surprised the deal has gone on for as long as it has.