Credit card company MasterCard will be rolling out ‘selfie pay’ technology later this summer – which will let customers pay for their online transactions with head-shots.
Users can install a MasterCard Identity Check app on their mobile device and take an initial ID photo, which will be used to create a digital map of their faces that is stored on MasterCard’s servers.
Anytime a user makes a payment via a mobile phone, they will be directed to look at the phone’s camera and blink. That will ensure the person is alive and not merely an imposter passing off an old photo.
The system includes a fingerprint sensor, so shoppers can scan their thumbprints instead of snapping ‘selfies’ to verify purchases.
MasterCard is also working on other non-conventional ways to let users purchase items, including using a customer’s heartbeat, iris scans and voice recognition for security.