Is a Porsche Station Wagon necessary?
Apparently it is. At the Geneva Car shows in a couple of months Porsche will roll out their Station Wagon. If there’s one thing I know about business & marketing – it’s “Be true to Yourself.” Be what you are. Porsche has been around over 50 years making uber sporty fast cars for those with the ability to afford one. One thing they all had in common, was two doors. (I know – they swerved off course with the Cayenne.) Who’s gonna buy this? The mom who has to run to the grocery store, but because she’s juggling a schedule – must make the trip in 10 minutes. The dad who has to race home to make the birthday party. The family that wants to go camping, but wants to get to the site 50 miles away in 15 minutes. ” We’re late for dance practice! Quick! Load in to the Porsche!” You don’t need this car. You need a van. If you’re gonna fill it with fishing gear and head for the lake – trust me – the people already there who drove their trucks, will point & laugh.
By the way, Where’s the wood on the side?